How to Create Effective Exit Criteria

Originally published at PMI’s ProjectManagement.com

“Begin with the end in mind”

is one of the recommendations from The 7 Habits of Highly Effective People by Stephen Covey. Extending that to program management, “Begin with exit criteria” should be one of the habits of an effective program manager.

Exit criteria are the specific conditions that must be met before a program/project can be considered complete. Defining exit criteria is one of the most critical aspects of ensuring a successful product, feature or project launch.

Exit criteria depend on the type of the program. For example, construction projects would have different criteria from software programs. My experience is in software development, and so the examples and insights I share in this post are about software programs.

I will discuss the importance of defining exit criteria and share some tips on how to create effective ones.

Importance of Exit Criteria

Exit criteria are a set of predefined conditions that serve as the benchmark for determining whether a feature is ready to be deployed to meet user needs and quality standards. Exit criteria can be set at various phases of a program, like going from the quality assurance phase to user acceptance testing.

By establishing these criteria early in the development process, teams can ensure that everyone involved in the project shares a common understanding of what leads to a successful outcome. This alignment helps prevent misunderstandings or miscommunications that could lead to program delays.

Clear exit criteria also promote accountability among team members. When each person knows exactly what is expected of them in terms of deliverables and quality standards, they can work more efficiently.

Additionally, having well-defined exit criteria allows teams to track progress more accurately and identify potential issues earlier in the development cycle, making it easier to course correct if necessary.

Creating Effective Exit Criteria

Determining the exit criteria depends on the type of program and the goals of the program. If it is a new feature development, then the exit criteria would be dependent on the success criteria for that feature. If it is a program to reduce bugs across the team, exit criteria would be different.

The best way to come up with exit criteria would be to think about what success would look like for that feature and then create exit criteria accordingly.

Here is how to create effective exit criteria:

• Collaborate with stakeholders: Involve key stakeholders such as product managers, designers, engineers, data scientists and testers when defining exit criteria. This ensures that diverse perspectives are taken into account and that the criteria reflect the needs of all parties involved. Once you set the criteria, ensure you get signoff from all the key stakeholders.
• Focus on user needs: Exit criteria should prioritize user satisfaction and the fulfillment of their requirements. Consider what features and functionality users expect from the product and make sure these are reflected in your exit criteria.
• Set measurable criteria: Define criteria that can be objectively measured and verified. For example, instead of saying “the feature should perform well,” specify that “the page should load within three seconds for 95% of the users.”
• Balance quality and time constraints: Exit criteria should strike a balance between ensuring high quality and meeting project deadlines. While you can set a criterion that there should be zero open bugs, in reality it might not be possible. Hence, establish criteria that accept a certain level of imperfection while still meeting user needs and business objectives.
• Regularly review and update criteria: As the project progresses, reassess your exit criteria to ensure they remain relevant and achievable. Don’t wait until the end to measure and evaluate.

Best Practices for Setting Exit Criteria

It is crucial that the exit criteria are both realistic and measurable. This means that they should be achievable within the given timeframe and resources, and there should be a straightforward method to measure whether each criterion has been met. Use S.M.A.R.T goals (specific, measurable, achievable, realistic, timebound) for exit criteria as well.

• Use prior data and metrics: If you already have prior data, then use that to guide your exit criteria. If you do not have prior data, then look for benchmarks within your industry to figure out what constitutes a good score.
• Prioritize: Prioritize your exit criteria based on their importance and impact on the program’s success. Similarly, identify the likelihood of achieving that exit criteria.
• Limit the number of exit criteria: While the number of criteria depends on the complexity of the program, don’t create too many and cause analysis paralysis. It is more important to focus on creating a clear and comprehensive set of criteria that aligns with the program’s objectives, rather than trying to hit a specific number.

Here are some sample exit criteria for a software user experience-related program. I intentionally kept it very generic:

Exit Criteria	Priority	Confidence Level
Customer satisfaction (CSAT) score of >4 (out of 5)	High	High
Response time of 2-3 seconds for 95% of users	High	Medium
No high severity issues before launching to users	High	Low

Conclusion

Defining exit criteria is an important aspect of managing a successful program launch. I ran some programs without aligning on exit criteria at the beginning of the program and had to scramble toward the end, which caused a lot of stress—and in some cases program delays as well.

By setting clear, measurable and collaborative criteria, you can ensure that your team is aligned and working toward a common goal. Remember that exit criteria should prioritize user needs; balance quality and time constraints; and be regularly reviewed and updated throughout the development process. By following these guidelines, you can significantly increase the likelihood of a smooth and successful program launch.